Turning Local Campsites Into National Authority

CHALLENGE

Drive bookings during peak camping season using earned media alone—while showcasing the depth and diversity of Hipcamp’s inventory nationwide.

APPROACH

With a tight budget and no real news angle, Catamaran helped Hipcamp turn its editors into arbiters of taste—creating authoritative, locally resonant lists and awards that media could own and audiences could trust: Top Campsites By State, The Hipcamp Awards, Best 4th of July Campsites, and more.

RESULTS

166 online, print, and broadcast stories across top-20 DMAs, reaching 2.3B+ readers and viewers and positioning Hipcamp as a go-to authority during peak booking season.

20 Best Dark Sky Campsites in the U.S. for Stargazing, From Hipcamp

This Is the No. 1 Glamping Spot
in the U.S. for 2025

Hipcamp’s favorite Colorado campsites

These Are the 50 Best Places to Camp Right Now—And How to Book Them

Hipcamp Just Added 250,000 Campsites

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