In 2019, Amazon tapped the team at Catamaran to help build an experience where Coachella attendees could shop and ship festival essentials directly to the festival for the first time ever via Amazon Locker.

We developed an integrated PR and influencer campaign to build buzz and awareness leading up to, during, and after the festival, all of which showcased how the service was convenient, easy to use and secure, especially for people on the go.

From content creation, influencer and talent management to event production, media relations and issues planning, Catamaran played a leading role in the entire activation.